Category: Business

When the Traffic Drops, Turn Off the Light – Knowing When to Let Go in SEO

Introduction In the world of SEO, not every strategy lasts forever. Algorithms evolve, search trends change, and what once worked might become completely obsolete. Just like the famous line from The Doors — “When the music’s over, turn off the light.” This isn’t just about music. It’s about knowing...

Building brands through customer service

Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem. This is where customer service as...